Increase Response Rates with Loyalty Cards & Portable Offers

Want to enhance response rates to your direct mail offers? Try adding a pop-out/tip-on card to your piece.

Recently, Haman Midwest purchased a new LPM label punching machine that allows us to produce your loyalty and wallet-sized cards in house with clean, uniform edges (no nicks). By combining precision high-die cutting with existing tip-on equipment, we can now offer you a complete process that ensures numerical sequencing of your variably-imaged cards, such as those with unique membership account numbers or bar codes.

Why Should You Use Tip-On Cards?

  • “Involvement devices” invite the recipient to interact with your mail piece, making it more interesting, memorable, and harder to ignore.
  • Portable offers, such as in-store coupons, are difficult to ignore. Your mail piece may get tossed, but wallet-sized offers stand a good chance of making their way into your recipients’…uh…wallets.
  • Membership cards emphasize exclusivity, and people love to belong! Structure your offer as joining a club or organization, and personalize it with pre-printed contact information and benefits.
  • Loyalty cards make your customers feel special, while adding credibility to your loyalty program – and your brand! They are a steady reminder that shopping your brand = rewards.
Other Involvement/Tip-On Devices
In addition to coupons and membership/loyalty cards, other effective involvement devices include:
  • Gift cards
  • Punch cards (a type of loyalty card)
  • Labels
  • Refrigerator magnets
  • Award-claim tickets (that drive people to your store or trade show booth)
  • Event tickets
  • Business cards
  • Playing cards/trading cards
  • Appointment reminders
  • Handy reference cards (e.g., emergency phone numbers, at-a-glance calendars)
  • Keys (to unlock a prize-giveaway lock box)
  • Coins

When combined with variable-data messaging, portable offers are one of the best ways to make your direct mail personal, unique, and engaging.

As always, Haman partners with you to enhance your direct marketing programs. Our experts will recommend best practices for personalization, design, and substrates (PVC plastic, paper, lamination, aluminum plastic, etc.) to maximize your campaign’s impact, brand and card durability.